Table of contents
Overview
There are many ways to generate leads in Jobber with built-in and third-party tools.
Jobber is built to grow your business sustainably over time. We have a range of tools that are optimized to help you stand out in your market and win more work.
Building a lead generation strategy
What is lead generation?
Lead generation is the act of attracting new potential customers to your business. Finding leads is essential to grow your business and stay competitive in your market.
Why is it important?
Attracting new customers is important in ensuring your business runs sustainably, and that you can continue to grow and remain competitive in your market. For some businesses that focus on work that doesn’t require repeat jobs over time, it is absolutely essential. That said, making sure that existing customers are happy is important in both cases, since even if a client won’t require your services again, they remain valuable as a potential advocate for your business when it comes to word-of-mouth advertising.
Building out your strategy
To simplify how you can look at growth as part of your business strategy, there are two key questions you need to ask:
- How discoverable is your business?
- How memorable is your business once someone has been exposed to it?
From here, you can start to build in the details around how you appear in addition to if and where. Some key questions at this point include:
- Are all of your services clearly stated?
- Is a unique or appealing benefit to the lead clearly stated in your marketing? For example, is it customer service, transparency, personalized solutions, cutting-edge equipment, etc.?
- Is sentiment towards your business positive, or are there improvements you could make?
- How do you engage with leads or existing customers?
- Do you have easily discoverable social proof like testimonials / reviews?
Finally, think about how much effort is required for a lead to get in touch with you. Is your contact information or a request / booking form easy to find? Reduce friction in the process wherever possible by creating as many points of discoverability and entry into your business as you can.
Jobber tools
The Marketing Suite
Jobber’s marketing suite makes it easy to keep your current customers engaged, and reward your brand advocates. Reviews, Campaigns, and Referrals are available as add-ons, and the Website tool is included on all plans.
Reviews
The Reviews tool automatically requests Google reviews from clients after jobs or invoice payments. Auto-generated responses to reviews allows you to maintain consistent engagement with your customers. You can also track competitors’ Google Business profiles and get AI-generated assessments to help you optimize your business’s competitive edge online.
Learn more about the Reviews tool
Campaigns
The Campaigns tool allows you to send one-off or automated email marketing to client segments like past clients or lost leads. Our campaign generator uses Jobber AI to create tailored emails with just a few simple instructions, saving you critical time and effort!
Learn more about the Campaigns tool
Referrals
The Referrals tool encourages clients to refer friends in exchange for rewards that are applied to their client profile. Rewards can be a fixed amount or percentage discount towards future jobs with your business.
Learn more about the Referrals tool
Website
Jobber’s website tool makes it easier than ever to build a professional website for your business. The generator takes care of the heavy lifting so you can focus on what you do best and give your clients a space to learn more about your business and book work.
Not only can you optimize for search engine optimization (SEO) to ensure your business is discoverable online, but Receptionist—Powered by Jobber AI—is also embedded as a chat tool. This means your clients and prospective leads can get the information they need to feel confident in your business any time they need it.
Learn more about the Website tool
Requests and Bookings
Make it easy for your leads to book work with you by embedding links to request and booking forms on various social buttons. You can also embed request forms directly onto an external business webpage.
External tools
Free options
Paid advertising is great, but you should also fully leverage your available free and low-cost options first before diving into any significant advertising spend. Here are a couple key options:
Google Business Profile
If you want to be seen online, creating a Google Business profile is a vital step.
When you search for a business or industry on Google and see specific business results with a star-review rating, that represents a Google Business profile. You might also see additional buttons that link to a website, appointment bookings, and contact information, as well as other details like hours of operation and a photo gallery.
Getting your business verified on Google is an important step towards showing up in search results when leads use Google to find a business that can address their needs. This opens up the ability to build social proof through star-based reviews, and potentially show up in search results organically more often over time.
Facebook Business page
Facebook is a popular hub for people to search for and engage with local service providers. This is a great addition to other channels, allowing you to capture reviews, engage with clients and leads, and showcase branded content like photos and videos.
Google's Local Services Ads
When customers search for your services on Google, they’ll be able to book directly into your calendar. Your availability remains in your control through your online booking settings.
Learn more about Jobber and Google's Local Services Ads
Angi Leads Integration
Formerly known as HomeAdvisor, Angi Leads helps homeowners connect with local service professionals spanning a variety of service needs. This integration takes your leads in Angi Leads and turns them directly into requests in your Jobber account.
Learn more about Jobber and Angi Leads Integration
Thumbtack
Thumbtack allows people to search for businesses who offer services they're looking for. This integration allows you to not only make your business more discoverable in your area, but you can also set guidelines to be matched with the jobs that best suit you and your business.
Learn more about Jobber and Thumbtack Integration
Zapier
Zapier bridges the gap between countless different software combinations when you can’t find a direct integration in Jobber’s App Marketplace.