While Jobber has a high rate of text message delivery, there are a number of things you can do to help ensure that your text messages are not blocked by phone carriers. Here's a checklist of steps you can take:
✅ Register your dedicated phone number. If you are using two-way text messaging in Jobber, your text messages all come from your dedicated phone number which is an Application-to-Person ten digit long code. This means that these text messages are sent from an application (Jobber) and the phone number has ten digits. In the United States, all businesses using these kinds of numbers (A2P 10DLC) are required to register their business's dedicated number with additional business information. This regulation is part of an effort by carriers to validate business entities to help prevent unwanted messages or spam from reaching their clients. Learn more about registering your number.
✅ Identify yourself as the sender in your text message. Introduce yourself in your text message so it's clear who the message is coming from and why you are reaching out. This may include using wording such as "Hello [client name] this is [your name] from [business name]." When the recipient understands who the message is from, the chance of your message getting flagged as spam goes down.
✅ Include opt-out language at the end of the message. Let your clients know they can opt-out of these messages by replying STOP back to your text message. For example, you could update your text message templates to include "Reply STOP to unsubscribe".
✅ Watch out for keywords that sound like spam. If your text message sounds spammy, there's a chance it could be marked as spam or carriers could filter it. Phone carriers are starting to analyze the context of A2P text messages and there are certain keywords to watch out for that are frequently used in spam messages, such as "reward", "earn", "sale", "casino", or text messages where the use case discusses these topics:
- "Get rich quick" schemes
- High risk financial services
- Prescription drugs
- Alcohol + Tobacco (this is ok as long as proper age gating procedures are in place)
Learn more about forbidden message categories.
✅ Send messages during business hours. Text messages sent during typical business hours are seen as more legitimate in the eyes of phone carriers and have a higher delivery rate.
✅ Avoid URL shorteners. In the United States, carriers discourage the use of shared public URL shorteners (for example TinyURL or Bitly) and instead prefer that you use URLs that you own. Learn more about how to send shortened links in your messages.