Table of Contents
Overview
The deliverability of the emails and text messages you send from Jobber can be affected by a number of factors. Here are some best practices to ensure that your messages are reaching your clients, even as spam filtering from email and text providers continues to evolve.
Text message deliverability checklist
While Jobber has a high rate of text message delivery, there are a number of things you can do to help ensure that your text messages are not blocked by phone carriers.
Here's a checklist of steps you can take:
✅ Register your dedicated phone number. If you are using two-way text messaging in Jobber, your text messages all come from your dedicated phone number which is an Application-to-Person (A2P) ten digit long code. This means that these text messages are sent from an application (Jobber) and the phone number has ten digits. In the United States, all businesses using these kinds of numbers (A2P 10DLC) are required to register their business's dedicated number with additional business information. This regulation is part of an effort by carriers to validate business entities to help prevent unwanted messages or spam from reaching their clients. Learn more about registering your number.
✅ Identify yourself as the sender in your text message. Introduce yourself in your text message so it's clear who the message is coming from and why you are reaching out. This may include using wording such as "Hello [client name] this is [your name] from [business name]." When the recipient understands who the message is from, the chance of your message getting flagged as spam goes down.
✅ Include opt-out language at the end of the message. Let your clients know they can opt-out of these messages by replying STOP back to your text message. For example, you could update your text message templates to include "Reply STOP to unsubscribe".
✅ Keep your text messages short. Generally, text messages that exceed 320 characters (including spaces) may be flagged as spam by carriers due to their length. If your text messages are longer than 320 characters, that content may be a better suited as an email. When sending text messages through Jobber, you'll have a character counter. Messages that exceed 160 characters will be split into multiple text messages. As a best practice, keep your text messages under 160 characters.
✅ Watch out for keywords that sound like spam. If your text message sounds spammy, there's a chance it could be marked as spam or carriers could filter it. Phone carriers are starting to analyze the context of Application-to-Person (A2P) text messages and there are certain keywords to watch out for that are frequently used in spam messages, such as "reward", "earn", "sale", "casino", or text messages where the use case discusses these topics:
- Alcohol + Tobacco (this is ok as long as proper age gating procedures are in place)
- Cannabis
- Firearms
- Gambling
- "Get rich quick" schemes
- Hate
- High risk financial services
- Prescription drugs
- Sex
Learn more about forbidden message categories.
✅ Send messages during business hours. Text messages sent during typical business hours are seen as more legitimate in the eyes of phone carriers and have a higher delivery rate.
✅ Avoid URL shorteners. In the United States, carriers discourage the use of shared public URL shorteners (for example TinyURL or Bitly) and instead prefer that you use URLs that you own. Learn more about how to send shortened links in your messages.
Email deliverability checklist
Jobber has a high rate of email deliverability but sometimes you may receive a notification that an email could not be delivered to one of your clients.
Here’s a checklist of steps you can take:
✅ Confirm your client email addresses are correct. Incorrect email addresses or typos are one of the most common reasons for an email message to not be delivered. Take care when entering this information into your Jobber account by double checking the domain, such as .com or .org, is right. When in doubt, contact your client through an alternative method to confirm the email address.
✅ Avoid requesting personal information. Requesting personal details (such as birthdate or full name) from your clients through email could cause your email to be flagged as a phishing attempt by email providers.
✅ Customize your messages. Make your emails personal and friendly and not robotic or impersonal. Customize your email templates to include the client’s first name with variables. Try the Rewrite button for suggestions on how to improve your message content
✅ Identify yourself in your emails. Introduce yourself in the email so it’s clear who the email is coming from and why you are reaching out. This may include wording such as “Hello [client first name], this is [your name] from [business name]”. When the recipient understands who the email is from, the chance of your email getting flagged as spam goes down.
✅ Watch out for keywords that sound like spam. If your email sounds spammy, there's a chance it could be marked as spam or the recipient’s email server could filter it. Email providers are starting to analyze the context of emails and there are certain keywords to watch out for that are frequently used in spam emails, such as "reward", "earn", "sale", "casino", or emails where the use case discusses these topics:
- Alcohol + Tobacco (this is ok as long as proper age gating procedures are in place)
- Cannabis
- Firearms
- Gambling
- "Get rich quick" schemes
- Hate
- High risk financial services
- Prescription drugs
- Sex
✅ Keep the email content relevant to your business. Email content including information that is not related to your business is likely to be marked as spam.
✅ Have clients add the Jobber emails to their email contacts. Sometimes emails can go to your client’s spam or junk folder. In order to prevent that from happening, your clients can let their email provider know these emails are safe by adding them as a contact. Here is a handy guide on how to add an email address as a contact across a variety of email providers. This practice is also known as "whitelisting".
Jobber uses multiple email domains to send emails including:
- notification@getjobber.com
- notification@msg.getjobber.com
- notification@txn.getjobber.com